In approaching ​the customers themselves, one can build a useful picture on the customers and the market needs.

 

Typical findings cover topics such as: 

• Decision making process for purchasing the product/service

• Features appreciated or missing in the product/service

• Good understanding of the customer profile

• General trends and needs in the market

 

Datum Consulting has an extensive "know-how" in handling such customer satisfaction studies in different business segments, B2B as well as B2C. Satisfaction surveys are done using direct interviews or using online surveys according to clients needs and the nature of the product/service evaluated.

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